Build relationships with the community foundersīuilding relationships with community founders and admins is the second step towards improving your brand awareness among your target audience.Ĭommunity admins usually already have a big impact and influence on all community members, so it’s really important for all of us to be close and good with them - their voice can help us a lot.Īs you can see, successful relationship with community admins can result in great promotions inside the group:
So, don’t be spammy and don’t promote your product in your introduction.
Keep in mind that, at the moment when you join the community, no one cares about your product or how awesome and amazing it is. This is going to be your first touch with your potential customers through Slack communities - so it’s really important to do this in the right way. The first step upon joining a community is introducing yourself to the other members. Introduce yourself in a clever way - but don’t be spammy. Here’s the step-by-step guide on what I’m doing to acquire customers and build strong partnerships inside Slack. So, I decided to step-up and build my Slack marketing strategy. That was a huge gold-mine for me (and it can be great for you as well). Some of them even have more than 15.000 members. Literally, there are around 15 different Slack communities with product marketers with at least 1000 - 2000 members each. I’m the head of growth of Userpilot - a user onboarding software, and my target audience is product marketers and customer success managers.Īfter some time, I realized that my target audience is gathering on Slack in a massive number. No, if you want to do this, then Slack communities are not a good channel for you.īut, if you want to increase your brand awareness, be on the top of the mind of your potential customers and target user persona, acquire a couple of new customers occasionally and build strong relationships that will result in content collaborations, word-of-mouth, and potential partners, then this is the guide for you. I’m going to show you my step-by-step process of acquiring new customers and building relationships from Slack communities.īefore we start, please note that you won’t generate 1000s of customers from Slack communities as well as reach the exponential growth. Here, I’m going to show you something I never talked about before.
How to use Slack communities as the marketing and user acquisition channels.